Kweichow Moutai logo with red and blue design

Kweichow Moutai

  • China
  • 1915: Gold Award at the American “Panama World’s Fair.”, 1985: The Golden Laurel Leave Prize of the International Food and Tourism Contest was received., 1989: Gold prize at the 1st Beijing International Fair.
Phone Number
  • +32 (0)3 545 95 56
  • Mexicostraat 5, 2030 Antwerpen, Belgium

Assorted Chinese Baijiu liquor bottles displayed.

History of Kweichow Moutai

Origins and Early Development

  • Ancient Beginnings: Moutai’s history stretches back over 2000 years, with its roots in traditional Chinese distillation techniques.

Technological Advancements in the Qing Dynasty

  • Period of Innovation (1644-1912): During the Qing Dynasty, Chinese distillers introduced advanced techniques, significantly evolving Moutai’s production process.

The Rise of Kweichow Moutai

  • State Ownership and Large-Scale Production: In the mid-20th century, the Communist government consolidated local distilleries into the state-owned company Kweichow Moutai, leading to large-scale production.
  • Geographical Benefits: Located in Guizhou Province, South-West China, Kweichow Moutai benefits from the region’s long tradition of liquor distillery and unique environmental factors.

Moutai Town’s Unique Contribution

  • Ideal Production Conditions: Moutai Town, by the Chishui river and its specific altitude, offers a perfect setting for producing Moutai’s distinct flavour.

Global Recognition

  • International Acclaim: Moutai gained global recognition after winning a gold prize at the 1915 Panama-Pacific Exposition in San Francisco, establishing it as one of the world’s top distilled liquors.

Contemporary Status

  • National Significance and Prestige: Moutai was named China’s superior liquor in 1951, becoming a prestigious symbol of Chinese culture and a popular diplomatic gift.

Awards Won by Kweichow Moutai

1915: Gold Award at the American “Panama World’s Fair.” This early recognition marked Moutai’s entry into the international spotlight.

1985: The Golden Laurel Leave Prize of the International Food and Tourism Contest was received.

1986: Won the Gold Award at the 12th International Food Fair in Paris, France. In the same year, Moutai also received the Hong Kong “Star of Asia” Packaging Award.

1987: Awarded the First Prize of the 3rd World Advertisement Convention China Import and Export Advertisement in Hong Kong.

1989: Gold prize at the 1st Beijing International Fair.

1991: Again clinched the Gold prize at the 2nd Beijing International Fair.

1992: A remarkable year for Moutai, winning the Gold Prize at the 4th World Famous Liquor Fair in Tokyo, Japan, the Gold Prize at the 1st International Famous Liquor Contest in the US, and the Supreme Gold Prize at the Hong Kong International Food Fair.

Furthermore, Moutai’s “Emperor Handi Moutai” package won the “Star of the World” International Packaging Supreme Prize in Paris, France.

1993: The 53%, 43%, and 38% Flying Fairy variants won the Special Award at the Bordeaux Wine and Liquor Fair.

1994: “Flying Fairy” and “Five-Star” series were awarded the Gold Prize at the 5th Asia-Pacific International Trade Fair and the Special Gold Prize at the (US) “Famous Liquor Appraisal in Commemoration of the 80th Anniversary of Panama World’s Fair.”

Kweichow Moutai Tour Information and Experience

The tour experience and related information about Kweichow Moutai offer a fascinating insight into one of China’s most famous liquors. Here’s a detailed overview:

Global Tour “Mei” Philosophy

Kweichow Moutai has embarked on a global tour, beginning in Tokyo with a cultural centre and then moving to Paris and London.

The tour focuses on the “Mei” concept, which transcends traditional notions of beauty and embraces a deeper commitment to life and cultural aspirations.

In London, the tour included the Global Spirits T3 Dialogue, emphasizing heritage, innovation, and environmental sustainability. The tour featured multicultural festivities, art exhibitions, opera-themed dinners, and table tennis matches, showcasing Moutai’s rich historical and artistic heritage​​.

The Distillery and its Location

Kweichow Moutai Co, Ltd’s distillery is near the Chishui River, often called “the River of Wines”.

The area experiences long, hot summers and mild winters, with a warm climate and higher humidity levels, ideal for producing Moutai. The main ingredient is local sticky sorghum, which is tough enough to undergo several rounds of fermentation.

Unique Production Process

The production cycle of the basic liquor takes about a year, involving multiple stages like boiling, steaming, cooling, fermenting, and aging.

The liquor is then stored for over three years to enhance its flavour. After blending with aged wines, it is stored for another year to allow the flavours to be mixed thoroughly. The entire production process takes at least five years.

Consumption and Enjoyment

Enjoying Moutai as intended should be consumed between 20°C and 25°C. Serving in a tulip-shaped glass is recommended to maintain the aroma.

The liquor is known for its Sauce Aroma, with notes of floral undertones, fruits, and grains. It pairs well with Chinese, Japanese, and Korean dishes, as well as with caviar.

Bottle Design and Cost

Moutai bottles are distinctive, typically white with a diagonal red label. The cost varies according to the series and year of production, with most 500ml bottles ranging from a few hundred to several thousand dollars.

The most expensive Kweichow Moutai sold was the 1935 Lai Mou, which was auctioned for $1.55 million​​.

This tour and the information provided offer a unique glimpse into the world of Kweichow Moutai, showcasing its cultural significance, meticulous production process, and the art of enjoying one of China’s most celebrated liquors.

Flask & Barrel Review of Kweichow Moutai

As someone who’s been around the block with whiskey tours, I’ve got to say that Kweichow Moutai threw me a curveball. First up, the aroma. I’m used to the bold, oaky scents of whiskey, but Moutai? It’s a whole different ball game.

When you open a bottle, you’re hit with this complex mix of fruity, floral, and what they call ‘Sauce Aroma.’ It’s hard to pin down, but it’s intriguing.

Now, the taste – it’s something else. Unlike the robust, sometimes fiery kick of whiskey, Moutai comes through with a smoother, subtler approach. There’s a richness to it, layers of flavors that keep evolving the more you sip.

It’s a bit softer on the palate than what I’m used to, but it leaves a long, satisfying finish that doesn’t rough up your throat.

The production process of Moutai is fascinating. As a distillery tour junkie, I appreciate the craftsmanship. They take their time with this stuff – it’s a five-year journey from sorghum and wheat to what ends up in your glass.

The storage and blending process is an art in itself.

As for the bottle, it’s got its style. It’s not trying to be a whiskey bottle; it’s something unique, and that red label is pretty iconic in its own right.

The price range is wide, so it’s a bit of a treasure hunt to find the perfect bottle for your taste and wallet.

I’m not going full 5/5 because it’s a departure from what I’m used to. I love my whiskey, and Moutai is a different beast. But it’s a welcome change of pace and a fascinating dive into another culture’s spirit-making tradition.

It’s earned a spot on my shelf, and I reckon any whiskey aficionado looking to branch out should give it a go. Cheers to new experiences!

What To Do Nearby Kweichow Moutai

Huangguoshu Waterfall: This majestic waterfall, known as the largest in Asia, is a sight to behold. Located about 1 hour and 40 minutes by car from Guiyang, the waterfall’s grandeur is complemented by various smaller waterfalls in the area, offering a refreshing and scenic experience.

Guizhou Hailongtun Castle: Dive into history at this ancient fortress on Longyan Mountain, built in 1257. Though now in ruins, its grandeur and historical significance make it a must-visit. It’s an enriching experience for those interested in China’s rich cultural heritage.

Maotai Town: As you’re already at the Kweichow Moutai Distillery, exploring the rest of Maotai Town is a great idea. Known for its distilled Chinese liquor, Maotai, the town offers a deep dive into the history and culture of one of China’s most famous alcoholic beverages.

Fanjingshan Mountain: For adventure seekers, Fanjingshan Mountain, the highest peak in the Wuling Mountains, is a stunning natural marvel. It offers breathtaking views and is a UNESCO World Heritage Site, rich in both biodiversity and cultural significance.

Zhijin Cave: Referred to as ‘the most beautiful karst cave in China’, Zhijin Cave is an extraordinary geological wonder with intricate limestone structures. It provides a unique opportunity to witness the beauty and complexity of natural formations.

Frequently Asked Questions

What restaurants are near Kweichow Moutai?

Curryosity: It has a rating of 4.1 stars on Google Maps. For reservations, you can reach out to them at +3232912141. Their address is Napelsstraat 106, Antwerp, Belgium.

Plat Du Jour 22: This restaurant has a rating of 4.8 stars on Google Maps. You can contact them for reservations at +3232936000. It is located at Dorpsplein 22, Antwerp, Belgium.

Cinque 5 Ristorante Pizzeria: Cinque 5 Ristorante Pizzeria has a 4.6-star rating on Google Maps. To book a table, you can contact them at +3235024129. The address is Hoevensebaan 47, Antwerp, Belgium.

What hotels are near Kweichow Moutai?

prizeotel Antwerpen-City: It has a rating of 4.4 stars on Google Maps. For reservations, you can reach out to them at +3238086540. Their address is Tunnelplaats 5, 2000 Antwerpen, Belgium.

Hotel Docklands Antwerp: This hotel has a rating of 4.0 stars on Google Maps. You can contact them for reservations at +3232310726. The specific address is Kempischdok-Westkaai 84/90, 2000 Antwerpen, Belgium.

Holiday Inn Express Antwerp City – North, an IHG Hotel: Holiday Inn Express Antwerp City – North has a 4.0-star rating on Google Maps. To book a room, you can contact them at +3232214949. The address is Italiëlei 2A, 2000 Antwerpen, Belgium.